CNN Central News & Network-ITDC India Epress/ITDC News Bhopal: Renowned singer and composer Adnan Sami has made a sharp comment on social media and the perceptions being created in the film industry. During a conversation, he shared his views on the power of social media and the ways it can influence the popularity of films and artistes.
Speaking about the influence of social media, Adnan Sami said that today every person has a medium to express an opinion and take it to a large number of people. According to him, earlier discussions about an artiste or musician remained within a limited circle, but now, because of social media, any comment can quickly go viral. He said social media has turned every person into a critic. Some people have a good understanding of music and cinema, while others present their opinions on a large scale even without adequate knowledge. In this context, Sami took a dig at film-related discussions on social media.
Referring to the gap between social media popularity and actual audiences, Adnan Sami said that today a situation can arise where “a film can be described as a hit even without a single person being present in the theatre.” He then added in a sarcastic tone that there was not much left to say after that. His comment is being seen as a dig at discussions and promotional methods around the success of films on social media. However, Sami did not name any particular film or person while making the remark.
Sami said social media has changed the way entertainment functions and reduced the distance between artistes and audiences. Reactions to any film, song or artiste now become public immediately. While this has given artistes a chance to reach audiences directly, it has also made them face constant public scrutiny and criticism. Adnan Sami’s comment comes at a time when, along with box-office collections, social media trends, viral posts and online discussions are also given considerable importance in assessing the success of films.
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