CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: The Argentina Football Association (AFA) has been making bold moves to expand its global presence, strengthening its reach in key international markets such as Asia, China, the USA, and the Middle East. With a legacy that extends far beyond Argentina’s borders, AFA is evolving into not just a dominant football force, but also a globally recognized brand.
As the Regional Sponsor of the Argentine Football Association, Parimatch has played a significant role in AFA’s international expansion. In their conversation, AFA shared insights on its global strategy, the role of partnerships, and how friendly matches, sustainability efforts, and new collaborations are shaping the future of Argentine football.
Parimatch: AFA has been making a strong push into international markets. What’s driving this strategy, and how are you making it happen?
AFA: Football has always been a global game, and Argentina’s legacy in the sport resonates far beyond our borders. The passion for Argentine football isn’t just in Buenos Aires or Rosario-it’s in China, the USA, the Middle East, and across Asia, where millions of fans follow our national team. We recognize that demand, and we’re working to make AFA more accessible and relevant to fans worldwide.
This isn’t just about expanding for the sake of it-it’s about building meaningful, lasting connections with international audiences. That’s why we’re focusing on localized branding, stronger fan engagement, and strategic partnerships in key regions. Whether it’s through merchandise, sponsorships, or direct interactions, our goal is to ensure that Argentina isn’t just a team people watch but a brand they feel connected to, no matter where they are.
Parimatch: You mentioned strategic partnerships. How is AFA working with local businesses and sponsors to strengthen its global presence?
AFA: Partnerships are essential for growth in international markets. We don’t believe in just showing up in a new region and expecting immediate success-we collaborate with local players who understand the market dynamics and audience behavior.
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