New Delhi: The Municipal Corporation of Delhi (MCD) is now set to use artificial intelligence (AI) and GIS technology to strengthen its financial position and explore new revenue opportunities. Under this, a digital record of all outdoor advertising sites in the capital will be prepared. The initiative will help identify illegal hoardings and unipoles, as well as locations where the corporation’s earnings can potentially be increased through advertising.
According to MCD Standing Committee chairperson Satya Sharma, a proposal has been prepared for a 180-day pilot project with a private agency for this work. The agency, R3 Interactive Media Solutions Private Limited, will carry out a survey, geo-tagging and GIS-based digital mapping of advertising sites in the corporation area at its own expense. The proposal has been submitted through the Standing Committee for the corporation’s approval. The project will not involve any financial expenditure for the MCD.
The project will include a 360-degree virtual survey of all advertising structures, including hoardings, unipoles, kiosks and street furniture. The agency’s AI-based Visual Load Index tool will analyse the number of advertisements, their visibility and the visual clutter they create in public spaces. On this basis, advertising corridors with higher commercial potential will be identified.
With the help of a digital database, dashboard and heat map, officials will be able to monitor advertising sites. Matching the data with records of registered sites will also make it easier to identify unauthorised advertisements. This is expected to help bring transparency to auctions, valuation and the tender process, and prevent possible revenue loss.
According to the MCD, all data collected through the survey will remain the property of the corporation. After assessing the results of the pilot project, implementation in other areas will be considered.
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