CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: Apple’s ambitious plans to enhance Siri with advanced AI capabilities are facing delays, leading to growing dissatisfaction within the company, according to a Bloomberg report. The tech giant has been working on improving Siri’s functionality to compete with AI-driven voice assistants from rivals like Google and OpenAI. However, internal challenges and development hurdles have slowed progress.
Insiders reveal that Apple’s AI teams are struggling to integrate the latest advancements into Siri without compromising performance and security. Engineers have reportedly expressed frustration over repeated setbacks, as Apple aims to transform Siri into a more context-aware, intuitive assistant.
The delay comes at a time when AI-powered voice assistants are rapidly evolving, with competitors introducing sophisticated generative AI models. Apple had initially planned to roll out significant updates to Siri alongside iOS upgrades, but now the timeline remains uncertain.
The internal dissatisfaction highlights a broader concern about Apple’s ability to keep pace in the AI race. While the company remains committed to innovation, these obstacles could impact its long-term strategy in the voice assistant market.
As the demand for smarter AI assistants grows, Apple faces increasing pressure to deliver meaningful upgrades to Siri. Whether the company can overcome these delays and meet user expectations remains a key question for industry analysts and consumers alike.
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