CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: The Arya Vaidya Pharmacy (Coimbatore) Ltd. (AVP), a pioneer in Ayurvedic healthcare with over 120 years of legacy, announces a series of new initiatives through its Consumer Business Division, introducing a diverse range of products. This strategic approach reinforces AVP’s mission to connect the essence of Ayurveda with contemporary health practices, offering solutions that cater to the evolving needs of today’s consumers.
“At AVP, our focus extends beyond products – it is about nurturing a connection with each consumer through the timeless values of Ayurveda,” said Shri C. Devidas Varier, MD, AVP. “We believe in blending our Ayurvedic legacy and tradition with innovation, creating offerings that honor our heritage while adapting to modern needs, thus promoting holistic wellness that resonates across generations.”
Expanding Ayurvedic Wellness: A Product for Every Need
The Consumer Business Division (CBD) introduces a thoughtfully curated range of products designed to meet diverse wellness needs, reflecting AVP’s commitment to making Ayurvedic care accessible across major cities in India. The range covers a broad spectrum, including hair care solutions to face and skin care products and pain relief formulations. In addition, immunity and wellness products and the newly launched baby care segment offers authentic Ayurvedic solutions reinforcing the goodness of this holistic science.
“In today’s world, wellness must be as adaptable and convenient as it is effective, and that’s where we see the future of Ayurveda,” said Mr. Vipin Vijay, CEO, AVP. “This is not just about introducing new products; it is about reaffirming our commitment to true Ayurveda. By holding on to the principles of Vidya (Knowledge), Vaidya (Learned Experts), and Vidhi (Processes), we ensure Ayurveda seamlessly fits into everyone’s daily life while staying true to its roots, crafted with expertise and designed to promote, lasting wellness.”
As AVP continues to evolve its product range, it remains committed to blending heritage with modern relevance. Among its latest standout offerings is Kesini Hair Care Range that constitutes Bringadi Thailam, an exotic Ayurvedic hair oil combining the goodness of 4 types of milk for promoting hair growth and restoring scalp health. The new category launch also features AVP Baby Oil, a formulation crafted with virgin coconut oil and carefully selected rare herbs. This nurturing blend supports infant skin care and strengthens the emotional bond between mother and child, reflecting AVP’s holistic approach to wellness through every life stage.
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