CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: ASBL hosted India’s biggest real estate event – ASBL Family Day 2025 at Anvaya Conventions in Hyderabad’s Financial District, bringing together thousands of customers and their families in what industry observers are calling the largest customer-focused gathering in Indian real estate history.
The scale and intent of the event mark a clear industry first. No other real estate developer in India has organized a customer celebration of this magnitude, positioning ASBL Founder and CEO Ajitesh Korupolu as the only developer to pioneer large-scale post-possession customer engagement at this level.
Breaking with Industry Convention
Real estate developers across India typically conclude customer relationships at the point of possession. Family Day 2025 challenged that norm by creating a large-scale celebration exclusively for existing customers and their families, long after transactions were complete.
Held on December 20, the gathering featured multi-generational programming that began with a ceremonial Diya Pradipanam, followed by cultural performances by Nritya Priya and the Sravya Manasa Dance Ensemble. The evening concluded with dinner, live music by Niraval, The Band, and a DJ night, reinforcing ASBL’s focus on community building beyond the sale.
What distinguishes this as India’s biggest real estate customer event is not only attendance, but the philosophy behind it. While the industry largely operates on transactional models, Korupolu has championed an approach that views customers as lifelong partners rather than completed sales.
Strategic Vision Anchored in Hyderabad’s Growth
During the event, Korupolu outlined ASBL’s long-term vision within the context of Hyderabad’s rapid urban transformation.
He shared data highlighting the city’s momentum. Hyderabad now accounts for 44 percent of India’s tech employment and 46 percent of new Global Capability Centres established between January and November 2025, surpassing Bengaluru in GCC development. The city has also emerged as India’s data centre capital, representing 60 to 80 percent of the country’s data centre investment value. Infrastructure upgrades through SRDP projects have reduced travel times by 25 to 50 percent.
Acknowledging the challenges of fast-growing cities, including longer commutes, shrinking open spaces, and reduced walkability, Korupolu shared ASBL’s vision of creating more pedestrian-friendly, human-centred environments inspired by global metropolitan benchmarks.
Four Strategic Announcements at India’s Biggest Real Estate Event
At the event, ASBL announced several forward-looking initiatives:
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