CNN Central News & Network-ITDC India Epress/ITDC News Bhopal: Bengaluru. Real estate company Assetz has launched its new brand campaign, ‘Life Reimagined’. According to the company, the campaign aims to present a new way of looking at homes and communities through the lens of design, quality and sustainability.
At the centre of the campaign is an initiative titled ‘Design Reimagined’, through which the role of design in everyday life has been highlighted. The company said landscape design, terrace balconies, double-height lobbies, parks for pets and age-based play areas for children are being connected not merely with amenities but with a better living experience.
Assetz Managing Director Akshay Kishore Devani said ‘Life Reimagined’ is not a new direction for the company, but a clear expression of the design thinking it has followed for years. He said the company emphasises questioning the expected, improving every decision and creating homes in line with their core design thinking.
According to Assetz Head of Marketing Aditya Setia, the campaign is a flexible creative platform in which a consistent visual and communication style will be developed through different themes. According to Assetz, as of August 31, 2026, its portfolio had reached more than 50 projects, over 50 million square feet of area and more than 22,000 residential units.
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