CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: Axis Max Life Insurance Ltd., formerly known as Max Life Insurance Company Ltd., (“Axis Max Life”/ “Company”) has undertaken a nationwide Life Advisor-led customer engagement initiative, the “Bharose Ka Tour”. This unique celebration of trust and financial empowerment emphasizes Axis Max Life Insurance’s commitment to building meaningful connections with communities while recognizing the vital contributions of its top-performing advisors. The bus tour undertaken in three phases began in three major cities – Chandigarh, Lucknow, and Chennai on November 20, 2024, and expanded to Mumbai and Kolkata on November 28, 2024, followed by the Delhi and Noida leg on February 21, 2025. The tour engaged communities, recognized outstanding advisors, and educated the public on the role of life insurance in securing financial futures.
The initiative underscored the pivotal role of Axis Max Life Insurance’s advisors in expanding life insurance reach across the country, who have driven 33% agency growth* to ₹723 crores* and expanded the advisor base to 1.2 lakh*, marking a 38% increase* in FY24. Their efforts have also contributed to an 89.3% persistency ratio* – clear indicators of their ability to deliver trust and long-term value. The ‘Bharose Ka Tour’ celebrated these advisor achievements and featured interactive sessions with Axis Max Life Insurance’s top management and advisors, celebrating the ‘Bharosa Champions,’ who stand out for their professionalism and commitment to building trust-based client relationships.
Sumit Madan, Chief Distribution Officer, Axis Max Life Insurance, remarked, “The ‘Bharose Ka Tour’ celebrated the lasting relationships we’ve nurtured with our customers and life advisors over the past two decades. With ₹150,836 crores* in assets under management and a sum assured of ₹1,779,409 crores, these achievements reflect the strong Bharosa of our customers, built on the exceptional expertise and dedication of Axis Max Life Insurance Advisors, who deliver comprehensive financial security with unwavering commitment. By engaging with communities, the tour highlighted life insurance as a foundation of resilience and peace of mind, extending protection to our diverse customer segments.”
At each stop across seven cities, top Life Advisors shared inspiring stories of their impact on clients’ lives, showcasing the transformative role of life insurance in fostering financial resilience. Day-long events at key Axis Max Life Insurance branches enabled attendees to engage with advisors and leaders, gaining insights into the company’s diverse offerings and their importance in financial security. The tour highlighted marquee advisors as Bharosa ambassadors, whose inspiring stories served as testimonials to the importance of trust, empathy, and professionalism in life insurance as a critical tool for peace of mind and long-term financial stability.
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