Ayodhya Deepotsav creates jobs, gives local businesses a new identity
CNN Central News and Networks / ITDC India ePress / ITDC News / Agencies:
In the religious city of Ayodhya in Uttar Pradesh, Deepotsav is no longer only an event of religious faith and cultural tradition, but is also becoming an important medium for boosting the local economy and employment. Highlighting the importance of Deepotsav, Chief Minister Yogi Adityanath said the event is bringing economic benefits to potters, farmers, small traders and local artisans. Through the festival, traditional businesses are getting a new identity and market access.
According to the Chief Minister, demand for a large number of earthen lamps rises during Deepotsav. This gives local potter families more opportunities to sell their products. Along with an increase in the income of artisans associated with lamp-making, their traditional art also receives encouragement. At the same time, farmers and local producers also benefit from the supply of various materials used in the event.
During Deepotsav, the arrival of a large number of devotees and tourists from India and abroad in Ayodhya gives momentum to hotels, transport, food services, handicrafts and retail businesses. New earning opportunities are created for everyone from small shopkeepers to local service providers. This expands the scope of economic activity in the city and also encourages tourism-based employment.
Yogi Adityanath described Deepotsav as an example of coordination between cultural heritage, religious faith and economic development. He believes that through such events, work can also be done to promote local products and make traditional artisans self-reliant.
In this way, Ayodhya’s Deepotsav is becoming an event that, along with religious and cultural identity, advances local employment, tourism and trade.
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