CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: Bajaj Finserv Asset Management Ltd has launched its latest equity mutual fund scheme, the Bajaj Finserv Consumption Fund.

The New Fund Offer (NFO) period, when the fund opens to investors for the first time, is on from November 8 to November 22, 2024.

This is an open-ended thematic fund and will follow the consumption theme, investing in companies and sectors likely to benefit from the rising domestic consumption.

The Bajaj Finserv Consumption Fund follows a megatrends strategy, investing in emerging opportunities in the consumption space.

What is a consumption fund?

A consumption-themed mutual fund invests primarily in companies benefiting from consumer spending and lifestyle trends. Such funds can target businesses across various sectors – retail, food and beverages, travel, technology, healthcare, etc – that cater to consumer needs and benefit from consumer spending.

The Bajaj Finserv Consumption Fund comes at a time when the consumption sector in India is growing rapidly and is projected to experience a boom. The rise in domestic demand will be spurred by a rapidly growing middle class, increasing per-capita income, growing disposable incomes, and technological advancements that have made purchasing quicker and more convenient.

What makes the Bajaj Finserv Consumption Fund different?

The Bajaj Finserv Consumption Fund follows a megatrends approach. Megatrends are large, significant, and sweeping shifts that influence economies, societies, and geographies. These trends tend to have lasting impact, and investing in them early on offers significant long-term growth potential.

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