CNN Central News & Network-ITDC India Epress/ITDC News Bhopal: New Delhi. More than 6,000 people took part in a Dandiya Night organised under Bata India’s “Comfort, But Make It Festive” campaign. Held at Vegas Mall in Delhi, the event brought the festive spirit of Navratri alive with music, dance and the colours of traditional attire.
Participants celebrated the festival through dandiya and garba. The event aimed to bring people together in a festive atmosphere and celebrate traditional Indian culture through a blend of tradition and contemporary style. Attendees danced to music and joined the celebrations with friends and family. The large turnout made the event a platform for community participation.
Bata India’s “Comfort, But Make It Festive” campaign focuses on presenting comfort and style together during the festive season. Through the event, the company sought to connect its brand with festive experiences and consumer lifestyles. The programme at Vegas Mall also highlighted the community aspect of festivals alongside shopping and entertainment.
Such events provide retail brands an opportunity to engage directly with customers and share experiences with them. During Navratri, dandiya and garba programmes in various cities across the country bring people together. These events, associated with music, dance and traditional dress, also play a role in taking cultural celebrations to the younger generation.
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