CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: Being Human Clothing is excited to announce the launch of its latest campaign, ‘Do It in Denim’, an innovative initiative designed to redefine sustainable fashion. This campaign emphasizes our commitment to eco-friendly practices by incorporating recycled cotton and polyester into our denim collection, making it a conscious choice for style-savvy consumers.
Sustainable Denim for a Better Tomorrow
In our ongoing endeavor to reduce environmental impact, the ‘Do It in Denim’ collection features denim pieces crafted with a blend of recycled cotton and recycled polyester. This thoughtful approach not only reduces the need for virgin materials but also helps minimize waste.
“At Being Human Clothing, we believe that fashion can be both stylish while being conscious,” said Mr. Vivek Sandhawar, COO at Being Human Clothing. “Our ‘Do It in Denim’ campaign is a testament to our dedication to creating clothing that is not only trendy but also kind to the planet. By using recycled materials, we are taking a step towards a more conscious future, without compromising on quality or comfort.”
The Perfect Fit for Everyone
The ‘Do It in Denim’ collection includes a variety of fits to cater to different styles and preferences. Whether you’re looking for a classic silhouette or a modern cut, our range has something for everyone:
For Men: Rugged Yet Refined
Helium: Skinny Fit – For the man who prefers a sleek, tailored look with a sharp edge.
Neon & Argon: Slim Fit & Cropped Slim Fit – Classic slim styles that balance a close fit with freedom of movement, ideal for those seeking effortless versatility.
Krypton: Straight Fit – A no-nonsense, timeless cut for the man who enjoys a relaxed yet polished vibe.
Beryllium: Bootcut Fit – Channeling retro charm with a modern twist, perfect for adding a bit of flair to any outfit.
Radon & Organesson: Relaxed Anti Fit & Joggers – For the laid-back man who prioritizes comfort without sacrificing street-savvy style.
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