CNN Central News & Network-ITDC India Epress/ITDC News Bhopal: BHIVE Workspace has unveiled its first-ever brand film featuring fitness icon and brand ambassador Milind Soman, marking what the company describes as a first for a campus workspace company in India. The film brings BHIVE’s fitness-led workplace philosophy to life by presenting the office as more than a traditional space focused only on desks, meetings and productivity.
Built around humour, movement and active living, the film follows Milind Soman as he moves from a cramped conventional workplace into a BHIVE campus environment. The narrative showcases walking meetings, pickleball, recreation, focused work and downtime, highlighting the company’s vision of combining productivity with wellness and community. A playful “staircase pitch” involving BHIVE Founder and CEO Shesh Rao Paplikar adds a humorous element to the campaign.
The campaign reflects BHIVE’s broader philosophy of “Work-Life Harmony”, with its campuses incorporating sports zones, cafés, lounges, recreational facilities and community-led experiences. The company aims to encourage employees and workspace members to move, connect, play and recharge during their workday.
Milind Soman’s association with the campaign reinforces its focus on fitness, discipline and active living. BHIVE says the film represents its ambition to redefine workplace experiences and encourage a more energetic and balanced approach to professional life.
Founded in 2014, BHIVE operates campuses across Bengaluru and Mumbai, serving startups, enterprises and Global Capability Centres.
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