CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: The guidebook “Big Country, Little Business” for Indian small entrepreneurs and businesses has been launched. This book presents an in-depth study of the challenges faced by small businesses, which form the backbone of the Indian economy. It is co-authored by renowned writer, social entrepreneur, academician, and AISECT Group Chairman Santosh Choubey, business leader, academician, and Scope Global Skills University Chancellor Siddharth Chaturvedi, and influencer, coach, writer, academician, and AISECT’s Executive Vice President Dr. Pallavi Rao Chaturvedi.

The book incorporates 40 years of AISECT’s journey and the success formulas of 40 entrepreneurs. It provides practical suggestions, strategies, and over 100 business ideas to guide small businesses toward success.

At the book launch event, the authors shared their experiences and the inspiration behind writing this book. The event began with a welcome for the guests, followed by a detailed discussion on the book’s key points and objectives.

Director Santosh Choubey highlighted, “Currently, 90% of Indian startups originate from Tier 2 and Tier 3 cities. While small businesses have immense potential, they also face numerous challenges. Through this book, we aim to inspire and provide them with a clear direction. This book serves as a guide, offering both motivation and practical techniques for business success.”

Director Siddharth Chaturvedi, speaking to journalists, emphasized, “India now has the world’s third-largest startup ecosystem, with over 1.6 lakh registered startups and 5.7 crore micro-enterprises. MSMEs contribute 29% to India’s GDP. Keeping this in mind, we focused on explaining the process of starting a business in the Indian context. Our goal was to present a broad picture of business opportunities. In the digital age, small businesses must effectively utilize technological tools, and we have simplified this in our book.”

Director Pallavi Rao Chaturvedi emphasized the book’s relevance for women and youth, stating, “Women and youth are the future of our economy. Today, over 73,000 enterprises are led by women. Understanding their unique needs and challenges, we have included tailored solutions and business ideas for them in this book. With the right guidance and opportunities, they can achieve extraordinary success.”

“Big Country, Little Business” is more than just a book—it is a roadmap for aspiring entrepreneurs looking to establish and grow their businesses. It provides tailored solutions that align with the realities of Indian business culture. Co-authored by experts who have helped establish numerous micro-enterprises, this book reflects the authors’ deep understanding of India’s entrepreneurial ecosystem. It serves as a guidebook for millions of small businesses, helping them not just survive but thrive in today’s dynamic world, where an entrepreneurial mindset is more crucial than ever.

The book covers key topics, including:

Challenges faced by Indian small businesses

Strategies for operating with limited resources

Business ideas specially designed for women and youth

Market strategies considering local consumer behavior and cultural diversity

Effective use of technology for small businesses in the digital era

Importance of networking, funding options, and long-term business sustainability

Additionally, prominent personalities such as author, diplomat, and former Rajya Sabha MP Pavan K. Varma, Padma Awardee and Super 30 founder Anand Kumar, Yogesh Chandra Munjal (Chairman & MD, Munjal Showa Ltd.), Harish Bijoor (Brand Guru & Founder, Harish Bijoor Consults Inc.), K. Mantrala (Former Editor-in-Chief, Journal of Retailing, Alexander von Humboldt Research Awardee, Berlin), and Ned D. Fleming (Professor of Marketing, University of Kansas School of Business, Lawrence, Kansas) have highly praised this book.

#Entrepreneurship #SmallBusiness #StartupIndia #BusinessGrowth #BookLaunch