CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: On World Tourism Day, Bisleri International Pvt. Ltd. proudly extends its flagship initiative, ‘Bottles for Change,’ to Ooty’s Doddabetta Peak in collaboration with the Nilgiris District Administration and Institutional partnership with JSS Academy of Higher Education & Research, Ooty campus. This marks the first time the ‘Bottles for Change’ initiative has been introduced in a hill station, emphasizing the crucial role of plastic recycling in protecting the pristine beauty of our natural landscapes and ensuring a sustainable future.
The project highlights include the installation of benches made from recycled plastic and the placement of collection banks for used plastics at key locations to encourage responsible disposal and recycling. Additionally, forest clean-up drives were conducted across several locations, including Doddabetta, Pine Forest, and Sanitalla Backwater, aimed at improving environmental cleanliness and raising awareness about the importance of preserving these natural spaces.
Speaking on the occasion, Mr. Angelo George, CEO of Bisleri International, said, “At Bisleri, we are committed to being a plastic-neutral and water-positive company. Our collaboration with the Nilgiris District Administration and JSS Academy of Higher Education & Research reflects our dedication to fostering positive change and driving sustainability in Tamil Nadu. This initiative is especially significant as it marks our first foray into a hill station. Through this program, we aim to educate tourists, engage local communities, and involve students and government bodies in plastic recycling efforts, all with the goal of creating a more sustainable future.”
The ‘Bottles for Change’ initiative was formally endorsed by the District Revenue Officer of Nilgiris, following which a city-wide clean-up drive and baseline assessment survey were conducted to lay the groundwork for the official launch of the program.
