CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: Bisleri International, India’s leading packaged drinking water partnered with globally celebrated music collective Keinemusik for a landmark cultural showcase in Mumbai, held on 27th March 2026 at the Mahalaxmi Racecourse.
One of the world’s most celebrated electronic music collectives, Keinemusik made its India debut at the event with Adam Port, &ME, and Rampa performing together in the country for the very first time. The evening blended music, art, and atmosphere into a singular, elevated experience, attracting an audience that values exclusivity as much as the culture-led experience.
Through this association, Bisleri reinforced its growing presence at the intersection of premium lifestyle and contemporary culture. The brand curated its on-ground presence at the venue, through thoughtfully designed hydration zones and integrated touchpoints, ensuring that access to quality hydration remained effortless amidst the high-energy environment.
Commenting on the association, Tushar Malhotra, Director of Sales and Marketing, Bisleri International said, “Keinemusik represents a global cultural movement that goes beyond music, shaping how audiences engage with sound, space, and community—where staying refreshed is essential to fully immerse in the moment. At Bisleri, hydration is at the heart of everything we do, and through this association, we bring that purpose into spaces that define today’s pop culture. With free Bisleri hydration stations across the venue, we ensure audiences remain comfortable, refreshed, and fully present, while Vedica Himalayan spring water elevates hydration into an integral part of the cultural experience.”
This collaboration reflects Bisleri International’s continued focus on engaging with globally relevant cultural platforms, strengthening its role as an essential part of high-energy, shared experiences where hydration and culture come together seamlessly.
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