CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: As part of its ongoing commitment to sustainability, Bisleri International Pvt. Ltd. proudly participates in the New Delhi World Book Fair 2025 (NDWBF) at Bharat Mandapam, Pragati Maidan, from February 1 to February 9. Organized by the National Book Trust, Ministry of Education, Government of India, the fair was inaugurated by Smt. Droupadi Murmu, Hon’ble President of India.
Bisleri’s exhibits feature bookshelves and benches crafted from sustainable, eco-friendly materials, underscoring the company’s dedication to promoting circularity. With over 2,000 stalls, 600 events, and an anticipated 1.8 million visitors from more than 40 countries, the fair offers an ideal platform for Bisleri to engage with a diverse audience and advocate for sustainable living.
Speaking on the association, Mr. Angelo George, CEO of Bisleri International Pvt Ltd, highlighted, “Our participation in the National Book Trust’s World Book Fair 2025 reflects Bisleri’s commitment to integrating sustainability into everyday experiences. By showcasing eco-friendly and sustainable innovations at the fair, we aim to inspire visitors to make responsible choices and emphasize how individual actions can contribute to environmental conservation.”
Bisleri has set up two distinctive stalls, each offering a unique experience. The first stall showcases the brand’s sustainability initiatives, featuring a large bookshelf with the BISLERI CEE book, “Towards Responsible Use of Plastics”, a comprehensive guide on plastic management. The display also includes models demonstrating the transformation of used plastics into valuable products, along with benches made from recycled plastic adorned with backdrops adorned by artwork by Mouth and Foot Painting Artists (MFPA).
The second stall, which doubles as a point of sale, highlights Bisleri’s diverse product range, including water and carbonated beverages such as Limonata, Pop, and Spyci Jeera, keeping visitors hydrated and refreshed. To enhance visitor comfort and promote sustainable practices, 20 eco-friendly benches have been strategically placed at various locations in the fair.
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