/ Agencies: As part of preparations for Mission 2028, the BJP has focused its attention on the tribal-dominated Assembly seats of Madhya Pradesh. On the occasion of Janjatiya Gaurav Diwas, the party is set to launch a special public outreach campaign. Through this, it is preparing to expand its reach among tribal communities and take information about government schemes to every household.
The party’s strategy includes the 47 seats reserved for Scheduled Tribes, as well as 29 general seats where tribal voters influence election outcomes. In the 2023 Assembly election, of the 47 reserved seats, the BJP won 24, the Congress won 22 and the Bharat Adivasi Party won one seat.
The BJP’s special campaign is linked to programmes beginning on November 15, on the birth anniversary of Bhagwan Birsa Munda and Janjatiya Gaurav Diwas. Party workers and public representatives will contact tribal families, share information about government schemes, and listen to their problems and suggestions. The plan is to continue this campaign until the 2028 Assembly election.
The party’s strategy is giving priority to areas where it lost in the last election or where the victory margin was narrow.
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