CNN Central News & Network-ITDC India Epress/ITDC News Bhopal: UnboxingBLR joins forces with the Bangalore Development Authority's (BDA) plantation drive with its uniquely designed Bloom Avenue project on the Major Arterial Road connecting Mysuru Road and Magadi Road.
On June 27th, as part of Nadaprabhu Kempegowda Jayanthi celebration, the Karnataka government announced a single-day plantation drive with over 50,000 volunteers planting 1.5 million saplings in Bengaluru – targeting a spot in the Guinness World Record.
The city-focused not-for-profit UBLR participated in the initiative with its Bloom Avenue project. Along the major arterial Road in Kempegowda Layout and roundabouts, UBLR has begun planting 6000+ saplings across 8 kms.
UBLR’s plantation drive is at least partly inspired by the city’s green historical legacy. Bengaluru's identity as India's Garden City was never accidental, it was cultivated. The city's most enduring botanical legacy traces to Gustav Hermann Krumbiegel, the landscape architect who shaped its parks and avenues in the early twentieth century. This received a major boost in the 1980s from the then Deputy Conservator of Forests (DCF) S. G. Neginhal who played a significant role in expanding Bengaluru's urban tree cover and reinforcing its Garden City identity. Both Krumbiegel and Neginhal have given Bengaluru its defining character of tree-lined avenue roads and seasonal colour. That legacy has shaped how generations of residents relate to their city. Bloom Avenue is a conscious continuation of that tradition by restoring intentional, aesthetically considered greenery to a major urban corridor at a moment when the city's green cover faces sustained pressure from rapid growth and densification.
UBLR’s Avenue Bloom focuses on flowering species that are colour-sequenced and coordinated so that some part of the corridor is in bloom every month of the year. The initiative strikes a delicate balance between aesthetics and native species in its plantation drive. Bloom Avenue is a deliberate greening intervention on a Bengaluru arterial road in recent memory. Further, the green initiative is designed to attract birds and butterflies to the layout when the saplings mature and grow into trees.
The Project Bloom is being executed in partnership with BDA, which also supplied the flowering saplings through its Forest Division. UBLR has funded and executed all ground-level operations, including pit digging and planting. UBLR will undertake all protective measures during the growth period and will be responsible for watering and maintenance of these plants for the first three years.
The corridor is divided into eight one-kilometre sub-zones, each planted with a distinct colour pairing drawn from complementary species ensuring that at least one sub-zone is in full bloom at any point in the year. Species selection prioritises indigenous varieties deeply adapted to Bengaluru's climate; where naturalised non-native species are included, they carry strong cultural and botanical ties to the city's history.
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