CNN Central News & Networks / ITDC India ePress / ITDC News /Agencies/ Bhopal: New Delhi. Sports and athleisure footwear brand Campus Activewear has launched its new integrated brand campaign, ‘Move Your Way’, with Bollywood actor Vicky Kaushal. Unveiled on 22 October 2026, the campaign uses humour to raise issues such as workplace expectations, personal freedom and work-life balance. Alongside the campaign, the company has also introduced its new visual identity.
In the campaign film, Vicky Kaushal plays an employee named Rohit, who is called to an office meeting on a Sunday. Rohit responds to the situation in his own way and brings his weekend activities – pottery, fitness and partying – into the office, leaving his boss annoyed.
When the boss accuses his generation of not understanding boundaries, Rohit asks that if coming to office on Sunday is necessary, what is wrong with bringing Sunday’s own activities along? Through this humorous clash, the film delivers a message about boundaries between work and personal life.
According to the company’s Chief Marketing Officer Gaurav Sharma, ‘Move Your Way’ aims to promote self-expression and encourage young people to set their own boundaries. He said today’s youth are defining ambition and success from their own perspective. Vicky Kaushal also described the campaign as presenting everyday-life situations in an entertaining way. According to him, Rohit’s character connects with experiences many people feel at their workplace.
With the campaign, Campus Activewear has also unveiled its new brand identity. It uses dynamic lines and outward-pointing arrows, reflecting movement, freedom, individuality and the spirit of choosing one’s own direction. The campaign will be aired on television, OTT and digital platforms. Content creators have also been invited to share their experiences related to work, ambition, weekends and personal interests. The hashtag #MoveYourWay is being used for this.
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