CNN Central News & Network-ITDC India Epress/ITDC News Delhi: Campus Activewear has unveiled its first reimagined retail store in Roop Nagar, New Delhi, introducing a new store format designed to bring its “Move Your Way” philosophy into the physical shopping experience. The 1,640-square-foot outlet was inaugurated by Indian cricket team head coach Gautam Gambhir.
Opened on September 22, the new-format store moves beyond conventional product displays with dedicated spaces for product discovery, styling, interaction and exploration. Its contemporary, minimalist design includes curated product zones, styling boards, lifestyle imagery and interactive features such as lace customisation and a dedicated photo-op area.
The Roop Nagar outlet brings together a broader range of categories, including lifestyle and sneakers, running, walking, ÉLAN, women’s and kids’ footwear, apparel and accessories. The expanded assortment reflects Campus Activewear’s wider move from a footwear-focused proposition towards a broader lifestyle offering.
The company is also extending the “Move Your Way” philosophy beyond the store through a two-week shoe-truck activation around Roop Nagar and North Campus. The initiative includes fitness challenges, talent activities, coupons and merchandise for participants.
Campus Activewear has identified Delhi-NCR as an important growth market and has indicated plans to build a footprint of more than 60 stores in the region. The company’s latest retail format is aimed at creating a more immersive shopping environment while bringing its expanding portfolio closer to consumers.
The launch marks another step in Campus Activewear’s broader retail and lifestyle expansion strategy, as the brand seeks to connect its product portfolio, consumer experience and “Move Your Way” positioning under one retail concept.
Hashtags: #BusinessEconomy #Delhi #Desksource #Campus #Activewear #Unveils #DeskSource #First #Reimagined #Store
