Catch introduces India’s first squeezy ginger garlic sauce bottle in Bhopal

CNN Central News & Networks / ITDC India ePress / ITDC News /Agencies/ Bhopal: Catch, the food brand of DS Group, has introduced ginger garlic paste in a new squeezy bottle. The company claims this is India’s first such squeezy packaging, designed to make ginger-garlic paste easier to use.

With the launch, the brand has also released its new television advertising campaign, “Squeezy Hai, Easy Hai”.

The new bottle is aimed at making the use of ginger garlic paste more convenient while cooking in the kitchen. Through the squeezy packaging, consumers can dispense the paste according to their requirement. This is expected to help reduce the need for a spoon and the difficulty involved in taking paste out of the packaging.

The company’s new advertising campaign highlights this convenience. Through the message “Squeezy Hai, Easy Hai”, the brand has presented the idea of making everyday cooking simpler and more convenient.

Catch said the product launch has been made keeping changing consumer needs and the growing demand for convenient food packaging in mind. The company expects the new pack to be useful for consumers who value ease and reduced effort in the kitchen along with taste.

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