CNN Central News & Network-ITDC India Epress/ITDC News Bhopal: The Central government is preparing to bring in stricter legal provisions to regulate advertisements and promotion of medicines. Under the proposed system, obtaining the relevant permission before promoting medicines may be made mandatory. The aim is to curb misleading claims, unverified treatments and advertisements that can mislead people. However, official notification is needed to confirm the final provisions of the proposed law and the date of its implementation.
Misleading claims to be curbed: Advertisements for medicines often make claims that may create an impression among consumers of a guaranteed cure for an illness or instant relief. The government’s proposed initiative is intended to strengthen monitoring of such claims and fix accountability of pharmaceutical companies and organisations involved in promotion.
Digital platforms may also be monitored: Medicines and health products are now also promoted through social media, video platforms and websites. In such a situation, the new framework may also give importance to monitoring digital advertisements and taking action over violations of rules. This could help consumers receive accurate and verified information about medicines.
Focus on consumer safety: Misleading promotion of medicines may lead people to take drugs without medical advice, increasing health risks. According to experts, scientific evidence, clear information and responsible promotion are important in medicine advertising. Only after the detailed provisions of the proposed law are released will it become clear which medicines, advertisements and promotional channels will be covered by the approval process.
Hashtags: #Health #Bhopal #MedicineAdvertising #DrugPromotion #ConsumerSafety #PriorApproval #MisleadingClaims #DigitalPlatforms #CentrePlansLawTo #एनएन
