CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: Flickfusion Media INC, a USA-based digital media company, today announced the official launch of Chull OTT in India-a next-generation streaming platform designed to disrupt the digital entertainment landscape with bold, diverse, and emotionally resonant content.
Inspired by the colloquial Hindi term “Chull”- symbolizing energy, restlessness, and a drive to break norms-Chull OTT aims to be a creative space where stories are raw, fearless, and culturally authentic. With a focus on underserved narratives, regional storytelling, and experimental formats, the platform brings a refreshing alternative to mainstream OTT offerings.
“We’re here to shake things up by offering fresh, bold, and emotionally gripping stories that mainstream platforms often overlook,” said Deepak Joshi, CEO of Flickfusion Media INC.
“India’s vibrant storytelling culture deserves a space where creativity isn’t restricted by formulas-and Chull OTT is that space. As a U.S.-based company entering the Indian market, we are proud to contribute globally while celebrating the power of local voices.”
India’s OTT market is projected to exceed USD 13 billion by 2030, driven by rapid smartphone adoption, affordable data, and a growing appetite for diverse content. Despite this boom, many audiences continue to seek storytelling that feels more relatable, raw, and rooted in local culture. Chull OTT seeks to fill this critical gap.
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