CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: As the world debates the rise of Artificial Intelligence and its impact on humanity, Cycle Pure Agarbathi, the world’s largest manufacturer of incense and prayer products, chooses to celebrate something far more enduring—Human Intelligence; more specifically, Her Intelligence with an innovative campaign.
To celebrate women in the agarbathi industry, Cycle Pure Agarbathi introduces ‘HI’—a philosophy that embodies Human Intelligence, Heart Intelligence, Hands Intelligence, and above all, Her Intelligence—the wisdom of Mother Earth and the countless women who shape our journey.
Elaborating on this vision, Arjun Ranga, MD, Cycle Pure Agarbathi, says, “In all the excitement about Artificial Intelligence, we must not overlook the intelligence that makes us who we are. At Cycle, we call it HI. HI is the quiet strength of women, the wisdom of experience, and the fragrance of virtue that uplifts generations. It is the intelligence of the hands that craft our incense, the hearts that nurture our values, and the unwavering hope that guides us. With over 70% of our workforce being women, their intelligence has empowered us for 77 years, across 75 countries. HI has nurtured us, guided us and strengthened us. We are blessed to be in the company of feminine grace and remain committed to keeping things truly human. Since 1948, we have been proudly powered by HI, and we will continue to be for generations to come. At Cycle Agarbathi, HI is more than greeting.”
What began in 1948, with his grandmother running their first factory, has blossomed into a legacy spanning three generations, built on the intelligence, resilience, and faith of women. In the new campaign, the brand highlights how at a time when the world is driven by technology, Cycle Pure Agarbathi reminds us that the real power lies in people. The digital ad showcases that Her Intelligence is the light that keeps the world fragrant with hope.
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