New Delhi: Liquor sales in Delhi set a new record during the Diwali festival. Around Rs 589 crore worth of liquor sales were recorded in the capital during the festival, 13.5 percent higher than last year. The sales figures reflect rising demand for liquor and market purchases during the festive period.
According to Excise Department data, a sharp rise was seen in the number of buyers at liquor shops around Diwali. During the festival, people buy liquor in large quantities for celebrations and family gatherings. For this reason, liquor shops see heavier crowds during this period than on normal days.
The increase in sales this time compared with last year is being seen as a sign of strong demand in Delhi’s liquor market. However, the total sales figure only provides details of revenue and purchases. It cannot be used to draw conclusions about the number of people consuming liquor or per capita consumption.
With liquor sales rising during the festive season, the responsibility of the Excise Department and related agencies to ensure compliance with rules also increases. Officials have to ensure that shops follow prescribed timings and licensing conditions, while also monitoring illegal sales.
The Rs 589 crore in sales recorded in Delhi during Diwali has once again underlined the surge in the liquor business during festivals.
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