New Delhi: Liquor sales in Delhi set a new record ahead of the Diwali festival. According to Excise Department data, 40.45 lakh liquor bottles were sold in the capital on November 7, a day before Diwali. Their total value was Rs 79.25 crore. On the same day last year, 34.70 lakh bottles were sold, generating sales of Rs 63.40 crore. This time, the value of sales in a single day rose by around 25 percent.
In the 15 days before Diwali, a total of 3.31 crore liquor bottles were sold in Delhi. During the same period last year, the figure was 2.96 crore. During this period, the Excise Department received revenue of Rs 589.17 crore from liquor sales, while in 2025 the amount was Rs 518.97 crore. Thus, sales value during the festive period increased by about 13.5 percent.
A dry day had been declared in Delhi on November 8, the day of Diwali. As a result, all liquor shops remained closed, and a surge in purchases was seen ahead of the festival.
Retail sale of liquor in the capital takes place through four government corporations. More than 700 shops operate under them. According to officials, these sales figures are provisional at present. They will be reconciled after final figures are received from all four corporations.
Excise Department data shows that liquor sales before Diwali this time recorded a significant increase compared with last year.
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