CNN Central News & Network India/ITDC India ePress/ITDC News/Integrated Trade. News : Online food delivery in the country started roughly in 2014 with the boom in startups. But the Online food delivery industry faced several challenges. While they gained some traction, there were significant issues related to user experience, delivery times, and logistical inefficiencies. They struggled to meet the diverse needs of its users and restaurant partners, leading to inconsistent service quality and customer dissatisfaction.
However, when the online food delivery industry considered the needs and necessities of the stakeholders and connected with the stakeholders with innovative ideas, they – moved on to the path of success.
Industry that connected with the relevant stakeholders, plugged-in Innovation and were iterative – as it is in the case of Online food delivery industry – achieved significant success.
And this approach of connecting with the relevant stakeholders and adopting innovative ideas is DESIGN THINKING.
What is Design Thinking?
Design Thinking is a framework for solving complex problems and discovering new opportunities. At its core, it is about understanding and empathizing with the people for whom you are designing, brainstorming creative solutions, and iterating through prototypes to find the best possible outcome. This approach is not limited to product design—it can be applied to processes, systems, and even social issues.
When is Design Thinking Best suited
Design Thinking becomes handy to address challenges or problems for which either he/she does have a direct solution or is confronted with multiple confusing solutions.
Design Thinking is the best suit approach to address problems working in collaboration with all the stakeholders – connecting with them emotionally to know their pain points and come out with an innovative and iterative solution. In the modern world – a consumer driven market, the ability to innovate and adapt is critical for success.
What makes Design Thinking so special
Design Thinking has come to stay mainly of it being:
Built on a strong foundation of Human Centricity, Innovation and being Iterative.
A non-linear approach – that enables to arrive at the best possible solution based on the feedback at any stage of the process
A systematic process that is thoroughly tested at every stage of the process to arrive at a solution that works for all and gets success
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