CNN Central News & Network-ITDC India Epress/ITDC News Delhi: Strengthening its hospitality portfolio, the Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation, has announced the launch of a new luxury hospitality project in partnership with Marriott International under the W Hotels brand. The project will feature a 200-room luxury hotel near Indira Gandhi International Airport and is scheduled to open in the second half of 2027, with an estimated investment of Rs. 400 crore. Strategically located near the Aerocity, one of Delhi NCR’s most active hospitality corridors, catering to both business and leisure demand.
Marking the debut of W Hotels in Delhi NCR, and the second W Hotels property in India (after Goa), this development will add a distinctive, lifestyle-led offering to a market traditionally dominated by legacy luxury formats. Rooted in an impactful trifecta which includes detail-driven design, anticipatory service culture, and dynamic programming, W Hotels has a presence in global cities such as London, New York, Dubai, and Singapore to name a few. Remaining true to the brand’s iconic foundations, the upcoming property will be developed as a design-forward, contemporary destination, in line with W Hotels’ global identity. Bringing together the magnetic energy of W Hotels and the essence of local culture, the hotel aims to cater to a new generation of luxury consumers seeking both sophistication and vibrancy around Delhi NCR.
Announcing the launch, Mr. Rajiv Kumar, Vice Chairman, DS Group, said, “The Indian hospitality sector is currently witnessing an unprecedented growth trajectory, fuelled by a robust surge in domestic travel and a significant demand-supply mismatch in the premium segment. With approximately 0.27 hotel keys per 1,000 people compared to the global average of 2.2, India’s hotel penetration rate is roughly one-tenth of the global standard. As marquee global players are rapidly expanding their footprints across the Indian landscape, New Delhi remains the indispensable gateway to the high value diplomatic and corporate echelons that ultimately establish a brand's equity and authority in the subcontinent. The launch of Marriott International’s W Hotels brand reinforces our continued commitment to the hospitality business and marks a significant milestone in DS Group's growth strategy, aligned with our long-term vision of providing unparalleled experiences to our guests.”
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