CNN Central News & Network-ITDC India Epress/ITDC News Bhopal: Dharampal Satyapal Group (DS Group), in collaboration with WPP Media and MICA, has launched DCODE 2.0 – The Guide to Digital Marketing, an expanded edition of its digital marketing playbook that integrates Artificial Intelligence across key areas of marketing.
The new edition explores AI applications across Search, Paid Media, Performance Marketing, Content and Creative, positioning the technology as an integrated part of the modern digital marketing ecosystem rather than as a standalone subject.
The collaboration with MICA adds an academic dimension to the initiative, while WPP Media contributes industry expertise. The playbook has also been reorganised to make its modules more practical for marketers, with an updated Paid, Owned and Earned framework for planning and executing digital campaigns.
DCODE 2.0 is designed for corporate and agency marketing teams, digital professionals, media planners and buyers, students, academic institutions and senior marketing executives. The resource is intended to remain dynamic, with periodic updates covering emerging technologies, new tools, changing industry practices and evolving consumer behaviour.
According to WPP Media's TYNY 2025 report cited in the launch announcement, India's total advertising revenue is projected to grow 9.7% in 2026 to ₹2,01,891 crore, with digital accounting for 68.1% of total advertising revenue. Commerce-led advertising is projected as the fastest-growing digital segment.
With DCODE 2.0, DS Group, WPP Media and MICA aim to provide marketers with frameworks and practical guidance for navigating an increasingly technology-driven digital marketing environment.
Hashtags: #BusinessEconomy #Bhopal #Desksource #Group #Launches #Dcode #DeskSource #Integration #Dharampal #Satyapal
