CNN Central News & Network-ITDC India Epress/ITDC News Bhopal: Eveready Industries India Ltd. has entered the mosquito protection market with the launch of Eveready ULTIMA Liquid Vaporiser, which the company describes as India’s first portable liquid vaporiser. The launch marks a new step in the company’s strategy to expand beyond its traditional battery business and strengthen its presence in the household consumer products segment.
Unlike conventional liquid vaporisers that need to remain connected to a fixed electrical socket, ULTIMA is designed to operate without a plug point. Its portable, rechargeable format allows consumers to move the device between rooms and use it in spaces such as bedrooms, balconies and other areas where access to a socket may be limited.
The device offers up to three hours of battery backup and supports Type-C charging through compatible sources such as laptops, power banks and car charging systems. According to the company, it uses an advanced Japanese formula and is intended to provide greater flexibility in everyday mosquito protection.
Anirban Banerjee, Chief Executive Officer of Eveready Industries India Ltd., said the launch builds on the company’s experience in portable and rechargeable power solutions. The product is being introduced under the campaign theme “Unplug and Use Anywhere,” highlighting the convenience of using mosquito protection beyond fixed plug points.
The company is entering a substantial market. Industry figures cited in the launch announcement place India’s household insecticide market at more than ₹5,000 crore, with liquid vaporisers accounting for approximately ₹2,800 crore. Eveready plans to leverage its distribution network, which includes general trade, modern retail and online commerce, to expand the product’s reach.
The Eveready ULTIMA portable liquid vaporiser is priced at ₹299, according to the company’s announcement. The product launch is supported by a broader marketing campaign across digital, television, print and outdoor channels.
With this launch, Eveready is seeking to apply its expertise in portable power to a new household category, responding to consumer demand for flexible products while expanding its portfolio beyond batteries and lighting.
Hashtags: #BusinessEconomy #Bhopal #Eveready #Launches #India #First #Portable #Liquid #Vaporiser #EvereadyLaunchesIndiaS
