CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: In a world oversaturated with designer bags, private villas, and couture from Milan, a new form of cultural expression is gaining prominence among India’s affluent. It is less tangible, more textured and far more telling.
Experience design is emerging as the new cultural currency: where storytelling, culture, and curation come together to create something deeply personal and fulfilling. These experiences move through customs, geographies, and emotions—woven with precision, purpose, and poetry.
A rising class of Indian explorers—culturally attuned and globally fluent—are quietly shifting how they signal status, identity, and taste. Less ostentation. More orchestration. No longer satisfied with the conventional script, they seek new fascinations, new rituals, and above all, new ways of being.
“We treat an experience the way a director approaches film, or a composer, a score,” says Yaruque Sadique, Co-founder and partner at Raskuan, a pioneering experience design house or shala, as he prefers to call it.
Raskuan doesn’t do one-off commissions or luxury planning. Instead, it creates small, complementary cohorts—never more than a few—brought together for experiences that unfold like theatre: in acts, arcs, and mood. Each is anchored in a global event, artistic movement, or regional tradition. From spirit trail through Hokkaido to solstice rites in Tasmania, no experience is ever repeated, and no detail is left unconsidered.
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