CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: Nu Republic is an Indian lifestyle wear-tech brand which specializes in head-turning wireless audio products & wearables
Actors Farhan Akhtar and Shibani Akhtar endorse Nu Republic and are the faces of the brand.
Nu Republic, the trailblazing Indian lifestyle technology brand renowned for its disruptive “wear-tech” products, has dropped its exclusive behind the scenes video of its partnership with the dynamic duo, Farhan Akhtar and Shibani Akhtar.
Nu Republic is on a mission to challenge the monochromatic world of wear-tech, challenge the status quo and establish wear-tech as a fashion accessory, a form of self-expression.
Ujjwal Sarin, Founder, Nu Republic, expressed his excitement, stating, “Farhan Akhtar and Shibani Akhtar embody the ethos of Nu Republic through their multifaceted accomplishments. I’m excited that Nu Republic is raising the bar, with our collaboration with Farhan Akhtar & Shibani Akhtar. We’re not just dropping cool wear tech products; we’re establishing the #nucodeofcool.”
A Perfect Synergy: Speaking at the launch of the campaign, Farhan Akhtar said “I’m excited to partner with Nu Republic on its mission to firmly plant its flag at the intersection of music, style & technology. These wear-tech products are born to be stylish and Nu Republic’s refreshing approach to this industry is inspiring. Look forward as we establish the #nucodeofcool!”
Innovation and Style: “As the face of Nu Republic, I am immensely proud to be a part of a brand that’s disrupting the fashion wear-tech landscape. Nu Republic’s wear-tech products are bold, dominant, and awe-inspiring, embodying a trailblazing spirit that empowers self-expression” added Shibani Akhtar.
Shared Values and Vision: The collaboration is built on shared values of creativity, quality, and forward-thinking. Both Farhan and Shibani have always championed projects that push the envelope and bring fresh perspectives. With Nu Republic, they aim to inspire and empower individuals to embrace the future of fashion and technology.
