CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: After the success of the first phase of ‘The Missing Beat’, a campaign aimed at increasing public awareness on Cardiopulmonary Resuscitation (CPR), HDFC Life has launched the next phase of the campaign, titled ‘Second Chance’.
The first digital film of ‘The Missing Beat’ campaign generated effective results, reaching over 25.4 million views and 46 million impressions, and over 124,000 visits, highlighting the extent of audience engagement for a critical topic – CPR. With ‘Second Chance’, HDFC Life takes a step further, using storytelling to raise CPR awareness in a relatable way.
In ‘Second Chance’, viewers follow the story of a corporate employee who experiences a sudden cardiac arrest at an office event. The film captures his journey as he envisions key moments in his life – dreams he has yet to fulfil, milestones he wishes to achieve, and promises that he made to his family.
‘Second Chance’ seeks to deepen the public conversation about CPR and emphasises the need for an individual to be prepared in every way. It gives an important message that being equipped to save a life and protecting loved ones financially, are dual responsibilities everyone should consider.
Vishal Subharwal – Group Head Strategy & CMO, HDFC Life, said, “The first phase of our campaign received a phenomenal response, motivating us to go a step further by exploring the personal impact on an individual whose dreams could remain unfulfilled without CPR intervention. In this phase, we see the protagonist in an ethereal realm during a cardiac arrest, getting a glimpse of the future he had planned – his aspirations, milestones, and promises made to loved ones.
#HDFCLife #TheMissingBeat #SecondChance #LifePriorities
