CNN Central News & Networks / ITDC India ePress / ITDC News /Agencies/ Bhopal: Mumbai. The Bombay High Court made strong observations against celebrities who sought fees for participating in an awareness campaign against air pollution, reminding them of their social responsibility. The court questioned why popular personalities, expected to come forward to spread awareness on a serious issue linked to public health and the environment, were also demanding financial payment. The court’s remarks have intensified discussion on the role of celebrities in social campaigns.
Cooperation needed in campaign against pollution: Air pollution remains a challenge to public health in Mumbai and several other major cities across the country. Poor air quality can particularly affect children, the elderly and people suffering from respiratory illnesses. In such a situation, it is necessary to make people aware of the causes of pollution and the measures to protect themselves from it.
Film stars and other popular personalities have access to a large number of people. Their messages can increase public participation in environmental protection and pollution control. It was in this context that the court raised questions over fees being sought for the campaign.
Responsibility should be fulfilled in public interest: The focus of the court’s remarks was that social responsibility should also be given importance in spreading awareness on issues such as the environment and public health. Popular personalities can use their influence to encourage people to adopt responsible behaviour and join efforts to reduce pollution.
However, the names of the personalities concerned, the fees sought and the court’s detailed observations could not be confirmed from the available information. Therefore, it would not be appropriate to draw conclusions about any specific celebrity in this regard.
Collective efforts needed for pollution control: Government steps alone are not sufficient to tackle air pollution. Smoke from vehicles, dust from construction sites, burning of waste and other polluting activities affect air quality. The administration, industries, citizens and social organisations need to work together.
The Bombay High Court’s remarks have underlined how the contribution of popular personalities in campaigns linked to public interest can be made effective. Along with awareness, compliance with pollution control rules and citizens’ participation are also important.
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