CNN Central News & Network-ITDC India Epress/ITDC News Bhopal: Former Director General of the Indian Institute of Mass Communication (IIMC), Prof. Sanjay Dwivedi, said Hindi has become a world language. He said Hindi is being seen, heard and read in many countries, and digital media, social media, cinema and new technology have accelerated its global expansion.
He was addressing the Hindi Day ceremony and prize distribution programme held at the zonal office of Canara Bank, Bhopal, as the chief guest. The programme was presided over by the bank’s zonal head, Satya Prakash Singh. On the occasion, the Hindi Day message of Union Home and Cooperation Minister Amit Shah was also read out.
The programme was conducted by Rajbhasha Officer Khushboo Gupta, while the welcome address was delivered by Deputy General Manager Kirit Nagar. Winners of various competitions were also given prizes on the occasion.
Prof. Dwivedi said language is not only a medium of communication, but also a carrier of culture, memory and identity. Hindi has played an important role in connecting India’s diversities, he said. He added that Hindi should not be confined to official work, but should be made a language of knowledge, science, technology, business and employment.
He said connecting the new generation with Hindi, modern technology and global knowledge is the need of the hour. The development of Hindi, he added, should not be in opposition to other Indian languages, but in collaboration with them.
Satya Prakash Singh said the effective use of official language Hindi is important in making banking services easy, simple and accessible to the public. Communicating with customers in their own language increases warmth between the bank and its customers, he said. He urged employees to adopt Hindi as a natural language in their daily official work and conduct.
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