CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: In today’s world, the power of choice is often seen as a given. We have numerous options for groceries, clothing, and homes-the essentials we call “roti, kapda, makaan.” But when it comes to something as crucial as healthcare, particularly choosing the right medicine, the options become limited, especially when the focus is on affordability and brand name.

While we have access to various apps for purchasing medicines and health essentials, very few offer the combination of high-quality alternatives at affordable prices. Enter Truemeds, a platform that is reshaping the way we approach healthcare and offering real, practical solutions for those struggling with the financial burden of chronic illness.

Truemeds: Changing the Game in Healthcare Access

Truemeds, co-founded by Akshat Nayyar and Kunal Wani, aims to empower patients by providing affordable, high-quality substitute medicines. With over 1.1 crore active app users and 2.2 crore website visitors annually, Truemeds has become a trusted name in India’s healthcare ecosystem. The platform leverages an advanced algorithm to scan over 1.8 lakh pharmaceutical products, recommending the best-value alternatives and helping users save up to 51% on their medications without compromising on quality as these medicines are sourced from top 1% of pharmaceutical manufacturers in the country.

The Financial Strain of Chronic Illness

Living with a chronic illness is not just a physical and emotional challenge-it’s also a financial one. In India, where health insurance rarely covers the full cost of medicines, the financial burden can be overwhelming. For individuals with conditions like diabetes, hypertension, asthma, and arthritis, up to 30% of their income is often spent on medical expenses, making the question of affordability critical.

The reality is stark: about 80% of India’s population relies on their direct income to pay for healthcare, leaving many vulnerable to financial strain. While government measures like tax law amendments for senior citizens provide some relief, they still fall short in addressing the larger gap in accessible healthcare. Programs like Ayushman Bharat, which aim to provide financial protection through health insurance to economically weaker sections, have made significant strides in improving access to healthcare. However, the sheer scale of India’s population and the gaps in implementation mean that a considerable portion of the population remains underserved.

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