CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: Hong Kong’s Meetings, Incentives, Conventions and Exhibitions (MICE) sector is experiencing a robust recovery, welcoming 1.42 million overnight MICE visitors in 2024 – a 10% increase from 2023 and reaching 80% of pre-pandemic levels. India has emerged as a strong driver. In 2024, Indian arrivals surged more than 70% overall compared to 2023, with HKTB aiming to double arrivals to surpass pre-Covid levels.

Building on this momentum and heightened demand from India market, the Hong Kong Tourism Board (HKTB) has concluded two high-impact familiarization (FAM) tours to position Hong Kong as the premier MICE destination for the Indian market, showcasing the city’s state-of-the-art infrastructure, incentive experiences, and large-scale new attractions.

“These initiatives reaffirm Hong Kong’s position as Asia’s leading business events hub,” said Puneet Kumar, Director – South Asia, Hong Kong Tourism Board. “India is among top 5 source markets for incentive group travel and one of the fastest-growing MICE markets for Hong Kong. We have registered a robust demand from Indian corporates to stage events and a strong pipeline of business from strategic travel partners emphasises Hong Kong’s strong appeal and India’s immense potential. With Hong Kong’s world-class infrastructure, unique to Hong Kong experiences, exciting cruise itineraries and over 200 mega events annually, the city is fully equipped to host everything from large-scale incentive programmes to bespoke corporate events. India remains a vital growth market, and we look forward to deepening our engagement with its MICE sector.”

The Next Stop: Hong Kong – Corporate Buyers Familiarization Tour held from 8 to 11 June 2025, welcomed senior representatives from 8 of India’s leading corporations. Their testimonials highlighted Hong Kong’s rich culture, warm hospitality, and its distinctive mix of cruise and land offerings, reinforcing its position as a preferred incentive destination. Together, these companies represent significant outbound MICE potential, with annual incentive groups ranging from 400 to over 4,000 participants.

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