CNN Central News & Networks / ITDC India ePress / ITDC News /Agencies/ Bhopal: Washington. Ahead of the midterm elections to be held in the United States on November 3, candidates have begun using cultural and community events to bring Indian-American voters to their side. Some are connecting with people by making dosas at Indian restaurants, while others are visiting temples and taking part in religious events and Diwali celebrations. Given the role of voters of Indian origin in closely contested constituencies, candidates have intensified this outreach campaign.
Democratic candidate makes masala dosa: In Texas, Democratic Party Senate candidate James Talarico tried making a dosa at an Indian restaurant in Irving, a suburb of Dallas. He spread dosa batter on a hot griddle, added a spicy potato filling and served the finished dosa on a banana leaf. People present there cheered him on during the exercise. Talarico is facing Republican candidate Ken Paxton. In view of the strong presence of the Indian-American community in Texas, such programmes are becoming part of election outreach.
Leaders’ presence at temples and Diwali events: Connecticut Governor Ned Lamont took part in a Diwali celebration held in the state capital. Ohio Congressman Greg Landsman attended the 11th Patotsav of the BAPS Swaminarayan Temple in Sharonville. New Jersey Senator Cory Booker participated in a Diwali celebration at Akshardham Temple. Pennsylvania Congressmen Randy Fine and Scott Perry also visited a temple in Harrisburg. Michigan Congressman John James visited a Swaminarayan temple and learned about its traditions and community service activities.
Why are Indian-American voters important? A large population of people of Indian origin in the United States lives in states such as California, Texas, New Jersey, New York, Illinois, Pennsylvania and Georgia. In closely fought states such as Georgia, Pennsylvania, Michigan and North Carolina, even a narrow margin of votes can affect the results. In this situation, candidates are trying to increase their reach within the community through cultural programmes, religious events and direct engagement.
In the US midterm elections, voting is held for all 435 seats in the House of Representatives and about one-third of the Senate seats. Elections for governors and local representatives are also held in several states. This time, candidates’ efforts to reach Indian-American voters are also bringing the importance of cultural identity and local communities to the forefront of election campaigning.
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