CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: An innovative exhibition titled “Advertiser 360” was organized by the Department of Advertising and Public Relations at Makhanlal Chaturvedi National University of Journalism and Communication (MCU). This event transformed the department into a vibrant laboratory of creativity, innovation, and communication.

Undergraduate and postgraduate students showcased their skills by presenting 360-degree advertising campaigns for selected national brands. On this occasion, the chief guest, Hemant Vayangankar, Director and General Manager (Admin In-charge) at Madhya Pradesh Madhyam, was felicitated with a memento by Head of Department Pavitra Shrivastava. The event was coordinated by Jaya Surajani.

Director Vayangankar remarked that, “Advertising is no longer just a medium for selling products; it has become an effective means of communicating with society. Here, students have not only let their imagination soar but have also redefined brands from a new perspective.” He encouraged students to combine creativity with technical proficiency to shape a successful future.

In the Advertiser 360 exhibition, each student group selected a brand and created a comprehensive ad campaign including:

Print advertisements

TV commercials (TVCs)

Radio jingles

Social media posts

Packaging design

Outdoor media promotion

Brochures and posters

Through these mediums, students demonstrated how a brand can be presented across platforms with a strong and consistent identity.

The event also witnessed the presence of MCU alumni, especially from the 2003–2005 batch — Mriduta Sharma and Kalpana Sharma, who joined as experts. They shared their professional experiences in the field of advertising and public relations, offering valuable guidance to the students.

To make the event more engaging, fun quizzes like “Branding Quiz” and “Guess the Logo” were conducted. Students enthusiastically participated in these activities, which featured questions about brand logos, taglines, and brand ambassadors. These initiatives aimed to enhance students’ brand awareness and deepen their understanding of marketing and consumer behavior.

Students and faculty from other departments, along with invited guests, attended the exhibition in large numbers. Everyone appreciated the students’ hard work, presentation skills, and creativity. The exhibition concluded with congratulations to all participants and encouragement for organizing more such events in the future.

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