CNN Central News & Network-ITDC India Epress/ITDC News Bhopal: Ajay Devgn’s film “Drishyam 3: The Conclusion”, after a strong run at the box office, is now facing a slowdown in the pace of its earnings. Meanwhile, the release of Rajinikanth’s much-awaited film “Jailer 2” in cinemas on October 15 is likely to increase competition between films. However, it would be premature to attribute the entire decline in “Drishyam 3” earnings only to the release of a new film.
How far from the Rs 350 crore mark? According to data from box-office tracking website Sacnilk up to October 14, “Drishyam 3” had earned about Rs 328.75 crore net in India. This means the film needs to earn around Rs 21.25 crore more to touch the Rs 350 crore mark in India.
The film had performed strongly in its opening days. In its second week, its daily earnings saw fluctuations. Box-office figures may vary slightly according to different tracking sources.
Competition to rise with “Jailer 2”: Rajinikanth-starrer “Jailer 2” is releasing in theatres on October 15. There is considerable curiosity among audiences about the film. In such a situation, the new release could affect shows for other films, audience choices and daily collections. However, reports have also emerged of a dispute among some major multiplex groups over the availability of the Hindi version.
What lies ahead? For “Drishyam 3”, it will now be important to bring audiences to cinemas on weekdays and increase earnings over the weekend. The film is about Rs 21.25 crore short of the domestic net collection target of Rs 350 crore. Whether it can cross this figure will depend on its earnings in the coming days and the competition it faces from new films.
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