New Delhi: It is said that difficult circumstances can break a person, but they can also give the courage to do something new. Krishna Yadav of Najafgarh in Delhi has proved this true through her hard work, skill and determination. Krishna, who once survived on salt and roti because of her family’s financial hardship, today runs a pickle business worth crores of rupees. She began her journey with capital of just Rs 500, and it has now become an established food brand.
Krishna, who came to Delhi from a small village in Uttar Pradesh, saw her family pass through a severe financial crisis. After her husband lost his employment and suffered losses in business, the family even had to sell their houses. When she arrived in Delhi with three children, she had only Rs 500. In the early days, she supported the family through farming and by selling vegetables by the roadside.
During this period, Krishna got an opportunity to take training in fruit and vegetable processing and value addition at a Krishi Vigyan Kendra. She learned the techniques of making pickles and murabba, and in 2002 prepared karonda pickle and began selling it by setting up a small table on the roadside. To attract customers, she also offered samples of the pickle for tasting. Gradually, demand for her products began to grow.
She then established the brand ‘Shri Krishna Pickles’. Today, more than 250 types of pickles, chutneys, murabbas and syrups are prepared under this brand. According to various media reports, the annual turnover of the business is said to be more than Rs 5 crore.
Krishna Yadav’s success is not limited to financial achievement. Through her business, she has also connected other women with employment. She was honoured with the Nari Shakti Puraskar in 2016 and the NG Ranga Award in 2014. Her story is an inspiring example of moving from struggle to entrepreneurship and finding opportunities with limited resources.
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