CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: Lava International Ltd., India’s leading homegrown smartphone brand, is excited to announce its latest collaboration with India’s leading YouTube sensation Sourav Joshi. This partnership reflects Lava’s commitment to connecting with young consumers by understanding their preferences and delivering good quality, value driven Made-in-India smartphones. With a robust social media presence-28 million followers on YouTube and 6.3 million on Instagram-Sourav Joshi is poised to amplify Lava’s reach among the Gen Z. This strategic alliance with the onset of the festive season 2024, aims to engage online consumers across multiple touchpoints.
Sourav’s authentic portrayal of everyday life through his vlogs has made him a beloved figure among the Gen Z audience. His humble beginnings and meteoric rise mirror the aspirations of our target audience, fostering a strong emotional connection. Hailing from the land of Devbhoomi, Uttarakhand, Sourav, through his real, relatable, and authentic content, has established himself as a youth icon in the social media community. Through his channel ‘Sourav Joshi Vlogs’, he has enabled many tech enthusiasts and Gen Z to explore, experiment, and experience new-age technology solutions in their daily lifestyle. By associating with Sourav, Lava aims to establish a relatable and aspirational connect with brand’s target audience.