CNN Central News & Network-ITDC India Epress/ITDC News Bhopal: Levi’s has returned with the second chapter of its global “Behind Every Original” campaign in India, titled “Many Ways, One Original,” featuring global brand ambassador Alia Bhatt. The campaign celebrates individuality and explores how different experiences, influences, memories and perspectives shape personal identity and evolving personal style.
The new campaign is led by a brand film inspired by the idea of a mixtape, bringing together different sounds, memories and influences that contribute to an individual’s identity. The film follows Alia Bhatt through settings including a subway corridor, a busy street corner and a neighbourhood pub, capturing different moods and expressions of personal style.
At the centre of the campaign is Levi’s focus on versatility and self-expression. The brand showcases different fits, silhouettes and clothing pieces that can be styled in multiple ways, reinforcing the message that originality does not require a single signature look. Instead, people can experiment with fashion and express different sides of their personality depending on their mood, surroundings and occasion.
Levi’s says the campaign builds on its more than 150-year association with individuality and self-expression. Alia Bhatt’s involvement further strengthens the campaign’s focus on evolving identity and personal style. The latest chapter demonstrates how one wardrobe can support multiple looks while allowing individuals to remain authentic to themselves.
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