CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: On 17th September 2025, L’Oreal Professionnel created India’s biggest salon by hosting a large-scale event for hairdressers from across the country making it a defining moment for Indian hairdressing. The event, L’Oreal Professionnel Hair Color Coders brought together 422 hairdressers and 422 models under one roof, where the brand set a GUINNESS WORLD RECORDS title for “Most people coloring hair”. At its heart, the event spotlighted Iconic Browns, L’Oreal Professionnel’s color trend of the year, known for a versatile shade palette that reflects the evolving preferences of Indian consumers and professionals.
This spectacular event spotlighted the rise of the hairdresser creator community. With L’Oreal Professionnel Artistic Ambassadors & Indian Hairdressing Award winners leading the transformations, hairdressers demonstrated how they are shaping not only salon artistry but also conversations through digital storytelling. This reflects L’Oreal Professionnel’s larger mission in India, not only upskilling talent but also uplifting hairstylists as creators and influential voices in the online beauty space.
“What L’Oreal Professionnel India achieved today showcases our capability to set global benchmarks and lead on the world stage,” said Zeenia Bastani, Director, Professional Products Division, L’Oreal India. “We witnessed a mega masterclass by our Global Color Ambassador Min Kim, 422 L’Oreal Professionnel Iconic Brown hair transformations under one roof, an electrifying passion for hairdressing and an overwhelming love for L’Oreal Professionnel! It signifies our strong partnership and our unwavering belief in the talent and entrepreneurial spirit of India’s hairdressing community.”
This event was brought alive in a massive 1 Lakh sq. ft. space at NESCO, Mumbai, with 60 backwashes and over 5000 hair color tubes of iconic L’Oreal Professionnel brands like iNOA – the no ammonia hair color, Majirel – the pro favorite & Dia Color – the demi-permanent gloss color.
The event also generated a wave of more than 1,000 social mentions across platforms in a single day. Each content created highlights the craft and creativity of participating hairdressers, giving them visibility, recognition and an opportunity to inspire peers and clients alike.
Commenting on the success of the event, Mathilde Barthelemy-Vigier, General Manager, L’Oreal Professionnel India, stated, “L’Oreal Professionnel Hair Color Coders 2025 marks a pivotal step for the professional hairdressing industry in India. By bringing together 422 hairstylists in one record-setting moment, we’re not just celebrating hair color artistry, we’re reinforcing the growing demand for premium hair color salon services and the influence professionals have in shaping hair trends. With salons evolving into destinations for personalized and elevated experiences, hair color is now driving salon business growth like never before. At L’Oreal Professionnel, we stand for three things: Professional hairdressing; hair tech and innovation; and elevating the hair artist – this event is a testimony of just that.”
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