L&T Finance Launches Jasprit Bumrah Two-Wheeler Ad

CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: L&T Finance Ltd. (LTF), one of the leading retail financiers in the country, has introduced its latest TV commercial (TVC), ‘Just Zoom Two-wheeler Loans,’ featuring its brand ambassador, Jasprit Bumrah. The campaign tagline ‘Bumrah Ki Speed Par,’ cleverly draws parallels between Bumrah’s speed and precision with LTF’s swift and seamless Two-wheeler financing.

The TVC was strategically launched during the ongoing Asia Cup 2025 for maximum impact and reach. L&T Finance is the Associate Sponsor for the Asia Cup 2025 on Sony TV Broadcast Network across 13 channels. The TVC highlights the key features of LTF’s Two-wheeler Loans – instant approval, maximum loan eligibility, and a competitive EMI starting at Rs. 2,199 per lakh. This speed of underwriting is driven by LTF’s proprietary Artificial Intelligence/Machine Learning three-dimensional credit risk assessment engine, ‘Project Cyclops,’ which assesses creditworthiness in real-time to deliver on the promise of instant approvals and a seamless customer experience.

The TVC is set in a two-wheeler showroom where a customer expresses doubt about the speed of the loan process. The narrative cleverly contrasts the customer’s loan journey with a live cricket match featuring Jasprit Bumrah on a screen. As Bumrah begins his powerful run-up and delivers the ball, the LTF representative completes the entire digital loan application in parallel – from document upload to final approval. The loan approval matches with the climactic moment Bumrah dismisses the batsman, visually reinforcing the campaign’s promise of speed and efficiency to life.

Speaking on the occasion, Mr. Sudipta Roy, Managing Director & CEO at LTF, said, “Two-wheeler is a cornerstone of mobility and economic independence for countless individuals and families across the nation. For many, it is not just a key enabler for commerce and connectivity, but also their entry into the formal credit system. As a critical first-stage loan product, it represents a crucial step in their financial journey. By simplifying and accelerating the financing process, we are ensuring that the aspirations of a dynamic, on-the-move India are met with the speed, precision, and reliability they deserve. Our TVC with Jasprit Bumrah brings this commitment to life.”

Ms. Kavita Jagtiani, Chief Marketing Officer at LTF, said, “Our vision for this film was clear: sharp, direct, and maximum impact. It is a reflection of our Two-wheeler loan proposition itself. We strategically leveraged Bumrah’s image to showcase our commitment to delivering a swift loan process, ensuring our customers that their wait time will be as short and decisive as his run-up to the crease. Over and above this, we are also using artificial intelligence to create exciting and highly personalized customer experiences at every touchpoint with Bumrah.”