CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: In line with the visionary resolve of Chief Minister Mohan Yadav, the Animal Husbandry and Dairy Department of the Government of Madhya Pradesh is making continuous, concrete, and innovative efforts to increase the state’s daily milk production capacity from the current 9.00 lakh litres per day to 20 lakh litres per day over the next three years. Under the guidance of Principal Secretary, Animal Husbandry and Dairy, Umakant Umrao, the department is implementing a statewide Milk Prosperity Outreach Campaign in three phases to achieve this target.

The first phase of the campaign was conducted by establishing direct interaction through home visits by trained personnel of the Animal Husbandry Department with livestock farmers who own 10 or more milch animals. The second phase of the campaign is currently underway and is being completed across various districts within a period of 10 to 15 days. The primary objective of this campaign is to bring scientific and practical incremental improvements to the traditional animal husbandry practices followed by livestock farmers, thereby achieving a qualitative increase in the profitability of milk production as a business.

Under this initiative, livestock farmers are being informed—through home visits—about modern and advanced techniques related to breed improvement, balanced animal nutrition, and animal health. In this sequence, Deputy Director, Animal Husbandry and Dairy Department, Abhijeet Shukla, along with Animal Breeding Programme Officer Sangeeta Dhamija, visited the homes of livestock farmers in Tehsil Berasia, Bhopal district, and observed between five and nine livestock animals at each location. During these visits, detailed discussions were held with livestock farmers regarding the expenses and income involved in animal husbandry, and special guidance was provided on how significant improvements in profitability can be achieved by adopting necessary enhancements in animal breeding, nutrition, and health management techniques.

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