CNN Central News and Network–ITDC India ePress / ITDC News Bhopal: Lakhan Patel, Minister of State for Animal Husbandry and Dairy (Independent Charge), emphasized that the Sanchi Milk Union should collect maximum milk from dairy farmers and ensure maximum benefits for them. He suggested that Sanchi products be marketed outside the state and made available across all milk unions, with surplus products being transferred between unions as needed.
Shri Patel chaired a review meeting on the operations of Sanchi Milk Union at the ministry. The meeting was attended by Principal Secretary of Animal Husbandry Umakant Umrao, officials from Bhopal, Indore, Ujjain, Bundelkhand, Jabalpur, and Gwalior milk unions, along with other concerned officials.
Focus on Quality and Marketing
Minister Patel stated that Sanchi products are known for their high quality and affordable prices. He stressed the importance of effective marketing and instructed that Sanchi parlors be established in collectorate offices and hospitals in all districts. He also advocated for involving women’s self-help groups in selling Sanchi products and ensuring that profits are directly transferred to farmers’ accounts.
Principal Secretary Umrao informed that exclusive Sanchi outlets are being established in all district headquarters, where all Sanchi products will be available. The gates of milk unions are also being converted into exclusive Sanchi parlors. In addition to existing products, Sanchi will soon offer cookies, ice cream, Sanchi Neer (packaged drinking water), sabudana kheer, snacks, and frozen peas. He instructed that a marketing campaign be launched to boost Sanchi product sales, incorporating offensive marketing techniques. The department was also directed to prepare a work plan for the next year with a special focus on increasing the sales of Sanchi Neer.
Recent Achievements
CEO of Bhopal Milk Union, RP Tiwari, reported that the recently launched Sanchi coconut water is receiving a good response. Tenders have been issued for the production of bread, chips, and snacks. Jabalpur Milk Union is preparing to introduce frozen peas in the market, while biscuits made from millet (Kodo Kutki) are also being developed. Indore Milk Union is seeing strong sales of its cookies. Steps are also being taken to establish a plant for milk packaging in Tetra Pak with private sector participation.
During the meeting, it was revealed that during the current financial year, as of October, all milk unions have collected an average of 8,21,126 kilograms of milk per day, against the target of 10,54,460 kilograms per day. On the occasion of Diwali, Sanchi Milk Union sold 1,14,000 kilograms of sweets. This year, the Indore, Ujjain, Bundelkhand, and Jabalpur Milk Unions collectively sold an average of 96,179 liters of bulk milk per day.
#SanchiMilkUnion #DairyDevelopment #MinisterPatel
