CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: In today’s digital age, the importance of public relations (PR) has increased significantly. Every organization requires effective PR for its growth and reputation. Over time, the field of PR and its processes have evolved. Currently, the modern PR sector emphasizes storytelling, client servicing, and meeting client expectations, which are crucial aspects of the profession. The sector also offers new opportunities, especially in Tier-2 cities, making it a promising field for those eager to pursue a career in PR.
These insights were shared by Hriday Gupta, CEO and Founder of Right PR, during a program organized by the Department of Advertising and Public Relations at MCU on the topic “Modern PR in the Digital Age.” Gupta explained that while PR may seem like a simple process, its significance has grown tremendously. Today, PR plays a major role in the success of any industry. Success stories in PR are widely used, but media coverage adds credibility, and credibility helps build a positive public image for institutions. Hence, ethical practices are essential in PR.
Gupta emphasized that professionals in the PR industry should have strong knowledge of journalism and media. Effective media relations are vital since media coverage has a powerful impact. During the program, he also discussed client servicing, crisis management, entrepreneurship, and specialized PR strategies. He stressed that in today’s era of digital tools and data, PR professionals must have a good understanding of both.
On the occasion, Vijay Manohar Tiwari, Vice-Chancellor of the university, said that Gupta’s insights are highly valuable for the PR sector and essential for any entrepreneur. He added that good PR tools deliver excellent results across sectors. Department Head Pavitra Srivastava noted that students of the department show strong interest in PR entrepreneurship and expressed gratitude to Hriday Gupta for sharing key insights on the evolving dimensions of PR and career guidance in the digital era.
The program also included a Q&A session for students, and all students and faculty members of the Department of Advertising and Public Relations were present.
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