CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: Eveready Industries India Limited, India’s No1 battery brand synonymous with power, performance, and reliability is thrilled to reinforce the teachings of its highly successful Ultima Alkaline Battery campaign, ‘Khelenge to Sikhenge’ in collaboration with its new brand ambassador Neeraj Chopra, the reigning Olympic gold medallist and World no. 1 men’s javelin star. The brand is focusing on enhancing its connection with youth, recognizing kids as natural scientists who thrive on experimentation and learning through play. Therefore, Eveready commits to providing long-lasting, value-for-money solutions for new-age India, recognizing the pivotal role toys play in children’s learning. These toys offer not just joy but also instill essential values and life lessons like friendship, sharing, and compassion.
Fostering self-confident, creative, and happy children, the newly launched TVC conceptualised by Ogilvy emphasizes the significance of powering children’s toys with Eveready’s Ultima Alkaline batteries with 400% more power to ensure uninterrupted play and limitless imagination. The TVC features a kid playing with a battery-operated toy ‘Javelin Man’, representing sports icon Neeraj Chopra, who saves the world through non-stop javelin throws. However, when the toy’s regular battery dies out, the imaginary story of the kid is halted until the real Neeraj Chopra intervenes, with Eveready Ultima battery encouraging kids to keep playing. This narrative showcases the significance of reliable power sources and the admiration children have for their heroes, never wanting them to ‘die’. Neeraj and Ultima, both epitomize values of performance, power, endurance and reliability; setting a new benchmark of excellence in the industry.